The search for objectivity will be an important ally, and although sometimes can be a painful task – especially when we realize our mistakes – we can learn from them and make the necessary adjustments to improve our company. The information is critical to the development of any company. Information of interest about your industry, your competitors, or either new business opportunities may be easier and cheaper than it seems. Reference is made, that although our competitors do not know us yet, we should know them. A bound weapon of guerrilla team consists of having a drawing clear of reality, understanding this reality as the difference between the way as we conduct the business of which is competition makes it. The ultimate goal is to make everything that makes the competition but better than them.
Spy fighters to their competitors, their sector, and especially should spy on themselves. The search for objectivity will be an important ally, and although sometimes can be a painful task – especially when we realize our mistakes – we can learn from them and make the necessary adjustments to improve our company. The information is critical to the development of any company. Information of interest about your industry, your competitors, or either new business opportunities may be easier and cheaper than it seems. Very interesting the contribution that us indicates, above, the differences between guerrilla marketing and the first tradicionalLa difference that we appreciate between both techniques is the difference in terms of investment. Instead of investing money in the marketing process, we invest time, energy and imagination. Therefore, it is not oriented to companies with bulging budgets, but SMEs devoid of major economic resources that must act in this regard as a guerrilla, by measuring each of their actions and trying to maximize the effectiveness of each of the actions undertaken.The assumption in our marketing will not be an effective weapon, which shall be replaced by the science of psychology, current law of human behavior.