The keywords can say qu make the relevance of our web site, and indeed what google bots want to increase positions of pages is relevance. This relevance is what you expect to find the google spiders, to increase positions in the search engine, so it is achieved through something very simple, but very important: the keywords! With the keywords that we us to use on our site, will be the key to better positioning in google search results. To know how we are going to use these keywords to appeal to these robots and thus be able to climb positions in google, is going to be using these two (2) simple techniques that I describe below. 1) Choose the keywords that best describe to our web site. (2) Use these keywords in the: / TITLE / Meta Tags / content / Anchor Text / images once Agamas these small internal changes in our site, after one days our position of google will increase significantly from where we were. Remember to use the keywords that better focus to your web site. (do not try to be very comprehensive with your keywords, always try to focus on a single term and going to notice dramatic results always!) Original author and source of the article